The brandbook may be seen here: ori.pdf

Brewery with artistic visual identity design.

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Steps for creating unique ORI identity.
The logo was draw by hand on paper after research.
The logo was engraved and printed on japanese tissue paper. 21 x 28 cm.
The colors were defined with watercolor and spray paint analogical ink colors.

The strategy of visual communication was that each Label has its beer color. As a way to educate consumer and approach the person to the inside color of the beer.

Each scholl of beer recieved a handmade calligraphy logo associated with its origin, Belgiun for Witbier, Indian for Ipa, Austria for Vienna and Irish/English for Stout.

Materials created: Labels, Poster, Illustrations, Arte, Packing, Business Card, T-shirts, Website.
www.cervejaori.com.br