With the arrival of the WORLD CUP in RUSSIA in 2018, this creative campaign created by Dado Motta drives the customer of “Shopping Praça da Moça” and “CVC tourism agency” experience a high media, large format exposure of Russian culture during the football championship, added by ONLINE BRAND intereaction with SELFIES and HASHTAGS during, before and after the WORLD CUP, creating BRAND CONTENT, BRAND EXPOSURE, BRAND AWARENESS and INCREASE SELLING RATES DURING THIS CAMPAIGN.
The brand experience has been realized within the purposes of the brand’s customer platform. and considering KPIs for results and implements in next campaign.
Client: Shopping Praça da Moça
Art Director: Dado Motta
Size: 5.50 meters x 3.90 meters
Location: São Paulo, Brazil.
TAGS: WORLD CUP RUSSIA, PDV, SHOPPING, COPA DO MUNDO, 2018
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